Friday, April 21, 2006

eToychest - Square Enix Gets Brave, Forms New Company

eToychest - Square Enix Gets Brave, Forms New Company: "Square Enix Gets Brave, Forms New CompanyWritten by Robyn DobsonAccording to Gamasutra, Square Enix, along with recent acquisition Taito and digital content provider Faith Inc. have jointly invested ¥80 million ($683,000) in order to form a new media company called Brave. Initially positioned as a provider for mobile content, the new company is also working to fund large projects and user communities. The news comes on the tail of Square Enix reporting lower than expected revenue for FY2005. My prediction? I bet the companies somehow leverage off of this new venue to help the struggling MMO sector within Square Enix, which is seeing dismal sales and user subscripts from all products save for Final Fantasy XI"