By: Michael McWhertorI'd been to three E3s, but this was my first Consumer Electronics Show and my third time in Las Vegas. Having grown up regarding CES as the game show, I'd always been awestruck reading the write ups on the far off games Nintendo and Sega were showcasing at the CES. It seemed like a gaming orgy on a scale my pre-teen brain simply could not comprehend.
But after having stalked the halls of the Los Angeles Convention Center for my trio of E3 adventures, CES in its heyday paled by comparison. E3 was the end-all, be-all gaming event.
With E3 transformed from media freakshow, stuffed to capacity with millions of blinding lights, thousands of pimply-faced "industry professionals" and subwoofers blasting at molar loosening levels, to a series of meetings, I was hoping CES would fill the missing gap. Sure, we'll have PAX and E for All Expo, but CES brings in every consumer electronics company in the world, meaning at least a strong showing from Sony and Microsoft. And it's in Vegas, where freakshows are the norm.
After staying up on Saturday night until 3 AM treating my liver to the lion's share of $100 worth of overpriced booze at clubs Beauty Bar and Lure, I was rudely stirred at the ungodly hour of 8 AM by Crecente. He'd flown in at the last minute to sit in on a group interview with Bill Gates. "Let's meet up" he said. No, let me sleep and eat a breakfast buffet, I thought.
Begrudgingly, I made the three mile, thirty minute drive over to the convention center, snagged my press pass, and met up with Crecente, who spilled the beans on his interview with Gates. We sat in the near-empty international Cafe, planning coverage. The calm before the storm.
After news had leaked during the weekend that Microsoft was enabling the Xbox 360 to use the company's IPTV service, Microsoft officially announced it at the keynote that evening.
Other than that, Uno and Geometry Wars on Vista were the only thing most gamers really cared about. Underwhelming.
Sony's moment in the sun also focused a small portion on their gaming business, touting a million PlayStation 3s shipped to North America. I was thrilled not be live-blogging either of these keynotes.
I just assumed that CES would be on par with E3, maybe less so from a video gaming standpoint, but still full of the hustle and bustle. I was pretty wrong.
CES is a very different beast. For one thing, there's the layout. Lugging around a laptop and the collected swag seemed tough when walking from South Hall to West Hall in the LA Convention Center. That's nothing compared to the confusing layout of the LVCC, which has North, South and Central halls, with bus loops and golf carts to shuttle conventioneers from hall to hall. Add to this multiple press tents outside Central, as well as the Sands Expo Center, The Venetian, and the Las Vegas Hilton and you'll have to quickly become familiar with the layout, the bus schedules and the most efficient route to the press room. I finally understood the geography of CES around 2 PM on day four. Way too late.
On day one, I had two appointments scheduled, one with the Games for Windows group, one to discuss the Xbox 360. During the former we walked through the new features of Vista that impact gaming. From new ways to look at system requirements, to Uno on Live, we talked nothing but Vista. I eagerly awaited my playtime with Guitar Hero II which I could hear on the other side of the meeting room wall.
After finally enjoying the free pastry and coffee provided by MS, I met with Xbox's Peter Moore and Aaron Greenberg to discuss the Xbox 360, HD-DVD and the new IPTV service. This was my first time talking to both, and, yeah, I'll admit it, I was oddly "starstruck" when meeting Moore for the first time. Here was a guy I'd been reading about since his days with the Dreamcast. Talking to Moore about Crazy Taxi was more surreal than I thought it would be, partly due to the slow effectiveness of the courtesy coffee.
I decided to pick myself up with a little gaming just across the street at the spacious Microsoft booth, which held stations for Vista, Zune, IPTV, Xbox 360, Live Messenger and more. In the gaming area, the most space was given to Shadowrun and Halo 2 for Vista. It was clear that Microsoft was treating their booth like an E3 exhibitor. They had product managers and developers—like Flagship's Bill Roper—overseeing each demo unit, ready to answer questions.
The priority given to Xbox 360 games was a bit more unusual. While they smartly gave Guitar Hero II two kiosks, Fusion Frenzy 2 was given prime real estate, despite being largely ignored. Inversely, the never-seen-before Def Jam Icon was hidden away, nestled between a load-bearing column, making actually getting to the demo harder than necessary.
The wait to get on an Xbox 360 or a Windows machine was no more than five minutes. Far different from E3, where standing fifteen to twenty minutes watching someone else's game was not uncommon. In other words, playing games at CES was a breeze.
It was time to find Sony, get my hands on some Heavenly Sword, Lair, and whatever else SCEA was showing off. On the way, I took in the sights, the 100-plus inch televisions from Sharp, Panasonic, LG—they're the ones who were pimping their big HDTVs with Sonic the Hedgehog and Virtua Fighter 5.
At the Sony booth, the wait was a tad longer, but only four games were on display. No Warhawk, no Heavenly Sword. I left Gran Turismo HD and Resistance alone, concentrating on Lair and MotorStorm. It was regrettably clear that the PlayStation business wasn't being displayed with the same importance as the Games for Windows and Xbox business (my booth tour was scheduled, rescheduled, then ignored when I showed up for it). SCEA PR staff were on hand, tucked away behind a desk littered with PSPs.
Fortunately for Sony, the crowds gawking at the PS3s were considerably more impressive than what was at the Xbox 360 area. They even attracted one Sony superfan.
The following few days were spent playing tons of forthcoming Xbox Live Arcade releases, including Alien Hominid, Heavy Weapon, and Castlevania: Symphony of the Night. Since the number of Windows and 360 titles outnumbered everything else, that's where the majority of my gaming took place.
But there were other fringe-gaming moments at the show that kept my attention. A trip to the Sands Expo led me into the Kentia Hall of CES, clogged with random video game exhibitors. GameDaily was there. Tons of chairs with built in sound systems were available for the sitting. Games powered by exercise bikes. The single Wii title from Majesco, Cooking Mama, was behind closed doors, but still playable. After no more than an hour at the Sands, I had exhausted its gaming content.
From that point on, I looked high and low for games, played the Crysis demo thrice over, even watched Johnathan "Fatal1ty" Wendel do his usual Quake 4 schtick. Played a member of Team3D in Counter-Strike. I became a fixture at the Microsoft booth, playing Hellgate London, Def Jam ICON (until I "got it") and squeezing in as much Guitar Hero II as I could.
At one point, I helped what you'd call a non-gamer figure out how to play MLB 2K7. As he was initially holding the Xbox 360 game controller backwards, with the top facing him, it took quite some time to get him up to speed. It was the first time in a long time I'd seen anyone that green at gaming.
After four days, I was ready to get the hell out of Vegas. With only one formal party invite (half the reason I go to these things is for the booze, obviously!) and lots of solo coverage it was a less fun and games type of experience, more of a charting the Las Vegas Convention Center one. It was clear that video games were not anywhere near the highest priority at CES.
I was surprised by how much I liked Shadowrun, glad to have had time with some great Xbox Live Arcade titles. Also surprising was how disjointed the Sony global presence was and how disappointed I was with Lair (please fix!). That Nintendo has zero representation, save one third party cooking game, was disappointing.
We'll see how the rest of the year's gaming events shape up, but CES is no E3 replacement. That's for sure. With all those glossy gadgets, games just don't have the opportunity to shine. Michael McWhertor
Source: Feature: CES In Adventure Game Mode
Originally published on Tue, 16 Jan 2007 02:00:27 GMT
1998: SNK of America sues Atlus over (patent infringement?) of their photo stickers. How could we ever explain such a concept to a thawed caveman? He'd be like, "I survived the ice age for this shit?" 
